« April 2013 | Main | October 2013 »

1 posts from July 2013

07/01/2013

You can't sprinkle sugar on bull____ and call it candy!

Sometimes it doesn’t make any difference how much sugar you add to something it won’t change the outcome.   Sprinkle a little or a lot of sugar on bull___ and it won’t change the taste; you can’t make it into candy.   You have to start with meaningful ingredients.  Let’s take sales lead management (yeah, I know it’s a stretch, but read a bit more).

DSCN0401

 C-level managers want to spend only enough on marketing to make forecast.  That’s it.  Anything more from their perspective and the money is wasted.   CFOs and CEOs only have a hint of an idea on branding.  To them branding is just another way for marketing to spend money without being held accountable.

Continue reading "You can't sprinkle sugar on bull____ and call it candy!" »

Sales Leakage Consulting Inc. * 1770 Front Street, #265 * Lynden, WA 98264
(360) 933-1652 *
info@salesleakage.com
© Sales Leakage Consulting Inc.
Funnel Media Group, LLC 1770 Front Street, #265, Lynden, WA 98264 306 933 1259