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1 posts from January 2013

01/01/2013

Marketing Performance Drive Leads which drives sales!

Said another way, your marketing performance drives sales lead performance, which drives sales performance. Either way it works. 

IStock_000016044984SmallFailure starts with a lack of marketing performance, which is often due to inadequate budgeting. The root cause of inadequate marketing budgeting lies with executives who do not understand the causative effect marketing spending has on lead generation and sales performance.

Sometimes simple statements, as in the title of this article, are so obvious we overlook their implications. But executives can only understand these symbiotic relationships if they see a solid connection between spending and sales, which can only be proven by a solid sales lead management process. 

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