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1 posts from February 2012

02/16/2012

"Well done is better than well said,” remarked Benjamin Franklin

Benjamin Franklin said this about 225 years ago and it is still fresh today. I just didn’t realize how much insight Ben had into marketing. With all of the talk we have heard about CRM for 20 plus years and the progress marketing automation has made for the last ten years, most marketing managers are still not walking the talk when it comes to measuring ROI for marketing lead generation.

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