New Book:
Find Lost Revenue: Uncover Hidden Causes to Common Sales and Marketing Problems

Los Angeles, CA -- Finding new revenue is often a long, tough and expensive business proposition; finding lost revenue opportunities can be a much faster and less costly way to bring in sales dollars. In this newly-published 232-page book, five top-flight executives have come together to discuss 63 of the most common lost revenue issues facing B2B companies, and offer solutions to turning opportunities into sales

These seasoned pros have learned through their own corporate experience, interim management assignments, and consulting practices how to spot, diagnose and solve lost revenue issues confronting small to large companies.

The authors are Patrick McClure, Mark L. Friedman, Judy Key Johnson, Philip A. Nasser and James W. Obermayer. Industry leaders have high praise for “Find Lost Revenue.”

The book is available on Amazon.com or through the Sales Productivity Institute (949) 763 1630 or the Connexia Group. (949) 858 0755.

"Jim Obermayer is one of the most outstanding people in the world of sales and marketing. He has a great capacity to understand the big picture, plus the ability to boil it down to what needs to be done - and how to do it! I f you are seeking measurable results and a process that can be repeated, Jim is your man"

M. Scott Evans
Former Publisher
Sales & Marketing Management Magazine
(714) 797-2240

"Managing Sales Leads;
Turning Cold Prospects into
Hot Customers"
by James Obermayer

Nothing happens until a sale is made. You can’t make a sale without a qualified sales lead. These two simple statements explain why sales leads are the lifeblood of every business organization.

All in all this the one book sales and marketing executives will refer to and use every day to manage the inquiry and lead management in their organizations.
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Management Association