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1 posts from February 2017

02/28/2017

Salespeople will do almost anything for a Qualified Sales Lead

Stu-jimmy-we-need-more-leads

When salespeople are asked what they want from the company, the response is always the same, "Don't give me more leads, give me qualified leads."

Qualified leads are a direct result of a marketing plan based on the sales forecast.   Marketing plans need a strengths, weaknesses, opportunities and threats (SWOT) which leads to Objectives, Strategies and Tactics which leads to a qualified sales lead forecast based on the sales forecast.    Qualified sales leads equal revenue at a higher rate than raw leads. 

Learn more here at the sales improvement workshop. 

 

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