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2 posts from October 2013

10/18/2013

Why do some people have to pee on an electric fence before they learn?

Will Rogers said, “There are three kinds of men: The ones that learn by reading, the few who learn
by observation. The rest of them have to pee on the electric fence for themselves.”

IStock_000008142616SmallSo I ask, why do marketers, in spite of irrefutable evidence have to learn in the most painful way that there is a predictable return on investment for lead generation programs?

Some marketers run marketing programs without an attempt at an ROI and get burned when management wakes up and asks for them to prove the return on investment. And yet there is a plethora of information on how to prove the ROI.

(Image from iStockphoto.com)

Click here and see what Silverpop has to say in their white paper entitled: Show How Marketing Makes Money: A 5-Step Plan for Proving ROI

Continue reading "Why do some people have to pee on an electric fence before they learn?" »

10/01/2013

Getting a donkey to drink?

Wisdom says, “You show him a drinking donkey.” How true it is in our relations with co-workers in Sales and Marketing, that we often tell, mandate, demand, coerce, force, pressure, compel, dictate and intimidate…but we seldom lead by example.

IStock_000014362317Small

For instance: 

1. There is the sales manager who tells his salespeople to use the CRM system, but doesn’t use it herself.

Continue reading "Getting a donkey to drink? " »

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