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07/21/2010

Sales Lead Management Association Launches SLMA Talk Radio

PRESS RELEASE

Beginning July 29, 2010, Will Crist to host weekly SLMA news & interview radio show

Los Angeles, CA - - July 20th,  2010- - James W. Obermayer, executive director of the Sales Lead Management Association,  announced today that the SLMA will host a weekly talk radio program centered around the topic of sales lead management.  Obermayer said, "Well-known radio commentator Will Crist will be our host and interviewer.  We’ll cover recent industry news and interviews with business leaders.  This is not simply blog radio or a podcast; it’s the new live web radio with all of the quality you expect from a professional radio program."

SLMA Radio will start broadcasting Thursday, July 29th at 5 p.m. PST (California, US).   Listeners can connect via the SLMA Website.  Produced by Paul Roberts of OC Talk Radio, the SLMA Radio broadcast is also available through the OC Talk Radio website.   

Host Will Crist said, "In our first broadcast on July 29th, we will interview Phil Fernandez, president and CEO of Marketo and Dan McDade, president, CEO and founder of PointClear."

The second program will air Thursday, August 12th, when Crist interviews Gary Slack, CEO of Slack Barshinger and Chairman of the Business Marketing Association, and Andy Brownell, CMO of LeadMaster

The third program, airing August 26th will feature Joseph Payne, CEO of Eloqua  and Mac McIntosh, President of  Mac McIntosh, Inc., business to business sales lead expert.  By the beginning of September, broadcasts will air weekly.

SLMA vice president of marketing, Sue Campanale, said "This show is open to SLMA members and non-members alike; anyone interested may listen in.  Recorded broadcasts will also be archived on the SLMA site.   Interviewees will be provided a copy of the program they participate in.  Guests are subject to change."

Commercials Accepted
Campanale also said, "This is not pay to play.  Our guests are not asked to pay a fee to be on the show.  We are, however, accepting commercial advertisers for this new web radio program.   There will be three 60-second commercials per each 50-minute program.   Rates are available on the SLMA site."

About the Sales Lead Management Association
The SLMA is an association with the mission of helping companies become successful in the critical business process of managing sales leads.  It has more than 2,500 members world-wide.  Membership is free.

# # #

Media Contact:  Susan Campanale
714-637-6989
scampanale@salesleadmgmtassn.com
www.salesleadmanagementweek.com

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